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Cyclocross in Bend: An Insider's Take on Why it is Growing and How We All Stand to Benefit.



Speaker
Bill Warburton

Affiliation
Bend Endurance Academy and all things that have to do with bikes and skiing...

URL

Biography
I moved to Bend because of the ability to ride a bike and go skiing at any time of the year. I stayed in Bend because I found a great community that urges participation and rewards all of us through the experience. I find that notion very similar in being both an athlete and being a good citizen.

Description
More people now know what cyclocross is thanks to the National Championships we've had in Bend for the last two years. Cyclocross has been around for quite a long time but the sport is enjoying rather extraordinary growth not only here in Bend, but in the Northwest, across the US and all over the world. Certain sports play a defining role in many communities, and when you consider the love cities have for their professional teams, or the way club sports enrich our children's lives, it's not surprising that cyclocross has been finding an increased niche to fill in Bend. American athletics have historically been dominated by the sacred trinity of baseball, basketball and football. For the last 100 years, other sports have been relegated to the fringes. Interestingly, America used to lead the world in cycling until the automobile redefined how we looked at the bicycle. Unfortunately, people shamed riding bikes as too much work, or playthings only for kids. Well, now I see that children and adults alike are embracing the discipline of cyclocross because it very closely mirrors ball sports. I will define this analogy to show how our community may further cyclocross as a way to rediscover America's love affair with bicycles. Cyclocross has blossomed in Bend, revealing to us an opportunity to reposition cycling as a school sport, a community activity, as family entertainment and a strong economic player. I will define that the key component of cyclocross' success is imagination. American dreams fly on the wings of imagination, or in this case, on the wheels of a cross bike. Let us understand where we are with cyclocross so we can imagine where we can go from here. Let's ride!

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Ignite Bend ​15
October 25, 2017 at 7pm
Doors open at 6:00pm
Tower Theater - Bend, OR
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