About Ignite

If you had 5 minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds?

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Push vs. Pull Marketing: The New New Advertising, Canabalism and Why The Internet Hasn't Really Started Yet



Speaker
Lloyd A Fassett

Affiliation
Azteria

URL
http://www.azteria.com

Biography
Lloyd accidentally started working in the Staffing industry 8 years ago after working for 8 years in consumer internet intiatives around financial services, plus a very large supply chain software company. The combination has created a unique appreciation for creating internet hosted software solutions for optimizing consumer solutions. He has a BA in U.S. Economic History from U. Southern CA and an MBA from Cornell University. He particularly enjoys business strategy books.

Description
Pull Marketing is where the consumer broadcasts a need. This is the near opposite of 'Push' marketing which is the traditional advertising model as we know it that creates awareness and demand. 'Advertising' become reversed when demand is projected, requiring radically different systems, data structures and approaches. Because the internet has become ubiquitous, this older concept is poised to take off. I will outline what it is, how Google and Craig's List are early versions of this, and where it's most likely to become much more exciting. I will cram a complicated topic into a 5 minute, 20 slide presentation, including large doses of humor, which will leave you talking like a pro when you are between 2 and 4 martinis.

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Next Event

Ignite Bend ​15
​2018 TBA
Doors open at 6:00pm
Tower Theater - Bend, OR
Admission is always FREE

Tickets will be available two weeks prior to the event.

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